KC Public Relations seeks to fill account representative position. Agency interested in aggressive, enthusiastic, results-oriented PR professional with consumer PR background. Atlanta media relations skills required. Agency background preferred; strong writing and communication skills necessary. Approx 1-2 years experience required. Qualified resumes only please.

Requirements/Skills
Client Service

• Builds relationships with key clients
• Demonstrates broad understanding of industry and draws on PR experiences

Media Relations

• Successfully executes media relations programs and produces results
• Capable or updating and reporting progress to account team
• Accountable for media campaigns with solid results

• Capable of delivering well-written press releases and media advisories
• Generates compelling plans for client programs

KC Public Relations is a full-service public relations agency specializing in the retail, hospitality, health & wellness and consumer/lifestyle areas. The agency includes Simon Property Group, Hilton Atlanta, The Fresh Market, Affairs to Remember Caterers, and Fresh N Fit Cuisine among its clients. Please email resume and salary history to Karen Canavan at kcanavan@kcpr.net.

MARCH INDEPENDENT COUNSELORS SIG

Date: Thursday, March 15
Time: 11:30 a.m. - 1:00 p.m.
Speaker: Beyond the Clipbook: Measuring Media and PR Success - If you've ever wanted to share the dynamic value of communications outreach with your clients, this is the meeting for you! Our speaker will share insights, ideas and information on ways to move beyond the traditional clipbook into measurements that matter. Learn how to frame success of media and PR outreach to your client's larger marketing goals and to their bottom line.

Panel:Edward O'Meara, MediaHound

Location: Garrison's Broiler & Tap at Perimeter Mall
Registration deadline: Monday, March 12, 5 p.m
Registration & meeting details
Contact: Alison Ilg

Cox Enterprises, Inc., one of the nation's leading media companies and providers of automotive services, is seeking a creative, results-oriented professional to join our corporate communications department. In search of a candidate with up to five years experience in corporate communications and public relations to serve on a contract basis.

Ideal candidate is a creative thinker capable of identifying and creating opportunities to build awareness of the company's excellent reputation and support the department in establishing Cox as an "Employer of Choice." This role supports the corporate parent in addition to occasional communication projects or assignments from subsidiary companies. Manager reports to the director of public affairs.

Primary responsibilities include:

• Researching and writing materials for external communications including news releases, messaging documents, executive bios and web site content
• Managing media-related electronic databases and tools
• Promoting and publicizing company's local and national philanthropic and diversity activities. Also, supports development of communications materials for award rankings and corporate advertising projects.

Qualifications:

• Outstanding writing and verbal skills
• Experience in corporate public relations
• Energy and creativity to generate media interest

Account Supervisor for Technology Practice

Trevelino/Keller Communications Group, a strategic and creative communications firm with one of the largest technology practices in the region, seeks an experienced public relations practitioner to fulfill an account supervisor position. The candidate should have 6-10 years of experience, ideally in an agency environment. Additionally, the candidate should be in a position to demonstrate strong media relations and analyst relations skills and knowledge of technology shows, conferences and pundits. Candidate will work with emerging and established technology companies. Effective writing and project management skills are essential. New product introductions and national media and analyst tour experience is expected. The candidate should feel comfortable working in a high-energy, creative boutique environment where each individual takes ownership and responsibility for their performance and career path. Trevelino/Keller offers a great compensation package including bonus plan, new business incentive plan, 401K and profit sharing. Trevelino/Keller is a Best Places to Work finalist, located at King Plow Arts Center in the heart of Midtown.

Mid-Level Practitioner for Consumer Practice

Trevelino/Keller Communications Group, a strategic and creative communications firm, seeks an accomplished mid-level public relations practitioner to join its growing consumer practice. The candidate should have six to 10 years of experience, ideally in an agency environment. The individual's scope of responsibility will be based on experience with the opportunity to grow based on performance. Additionally, the candidate should be in a position to demonstrate strong media relations experience at a national consumer, trade and local market level. Effective writing and client management skills are essential. The candidate should feel comfortable working in a high-energy, creative boutique environment where each individual takes ownership and responsibility for their performance and career path. Trevelino/Keller offers a great compensation package including bonus plan, new business incentive, profit sharing and 401K.

Interested candidates should email their resume to dtrevelino@trevelinokeller.com. For more information about Trevelino/Keller, please visit www.trevelinokeller.com.

Brand Resources Group, a highly creative, customer-focused communications consultancy is seeking an Account Director to join its team of talented marketing professionals in its Atlanta office.

As we continue to expand as an agency, we're looking to build our staff with talented, motivated and results-oriented professionals. The ideal candidate for the Account Director position is a dedicated leader with a minimum of eight years of PR experience within an agency or corporate environment and previous familiarity with corporate, consumer and/or B-to-B communications management.

BRG is seeking a candidate who is passionate about delivering results and can quickly get up to speed on client business and provide a measurable impact. The Account Director position provides an excellent opportunity to lead highly productive teams help drive client strategy. The Account Director oversees multiple business-to-business client accounts and manages strategic client positioning and planning, tactical program execution, media relations, trend spotting, industry analysis and reporting, trade show and special event management/support including sponsorship negotiations and contract management, national and trade media relations campaign management. Accurate and timely client relations and team management experience is required. Specific market experience within retail, foodservice, manufacturing, professional services, automotive and construction/building is valuable.

For consideration, please submit resumes along with a brief e-mail summary of qualifications and salary requirements to info@brandresourcesgroup.com.

For more information on BRG, please visit Brand Resources Group

Please send resume and salary requirements to dstone@pineapple-pr.com

CheckFree Corporation, Industry Analyst Relations Manager:

This position is the primary liaison between industry analysts and CheckFree internal stakeholders. The Industry Analyst Relations Manager is as a member of the Corporate Communications team supporting corporate and division executives, working closely with division marketing, product development and sales. They manage industry analyst relations activities for CheckFree, working directly with analysts, media, internal subject matter experts and reference customers. They should have strong writing and researching skills and a professional approach to working with corporate and financial services executives, industry influentials and press, with the following day-to-day responsibilities:

• Develops and executes plans to ensure CheckFree positioning/messaging is communicated clearly to industry analysts with positive results
• Facilitates development of compelling briefing materials and presentations regarding technology implementations and future strategic/product vision
• Maximizes investments in analyst services, including renewing contracts, leveraging valuable analyst information and relationships
• Monitors external analyst requirements, reports and deadlines, including new reports as posted on analyst web sites
• Integrates analyst activities into product and announcement launch plans
• Arranges analyst briefings. Rehearses with spokespersons, coordinates and attends all meetings
• Manages agency resources as support for launches, tours and briefings
• Coordinates compilation, analysis and reporting of program results, including visibility results to internal clients
• Tracks results and develops regular status reports
• Fields internal ad hoc research requests
• Ensures alignment with corporate branding/messaging
• Develops case studies on CheckFree reference customers
• Travels to attend conferences and analyst tours, and report on learnings.

Qualified candidates will have experience working with technology media, analysts and reference customers, and an understanding of market research and competitive analysis and its role in technology marketing. They should have an understanding of how to "tell the story" around technology implementations, ideally with experience working with corporations and financial institutions as customer references.

Undergraduate degree in marketing, communications or business-related field. Must have 5-7 years of experience in public relations or related field.

To apply to this position, please visit CheckFree, Corporate Information, "Careers" to locate the Atlanta - Industry Analyst Relations Manager position and submit your resume online. The position is also posted at Monster.com.

Dodge Communications, the healthcare industry's leading business-to-business PR and marketing agency, is seeking a highly motivated, experienced PR manager to join the successful PR team in the company's suburban Atlanta headquarters. The successful candidate will have 3-5 years experience in a business-to-business PR agency, will be able to quickly grasp healthcare and technology messages, will be extremely detail-oriented, and will demonstrate a proven track record of multi-tasking ability.

A Bachelor's degree in a PR-related discipline and excellent written and organizational skills are required. Knowledge of healthcare industry a plus.

Dodge offers a competitive compensation, benefits and incentive package and a casual work environment.

Email cover letter, resume, salary requirements and writing samples to jobs@dodgecommunications.com or fax to 770-998-0208. No follow up calls please.

Mark your calendar for Real World PR 2007! PRSA|GA will host approximately 200 college students from the Southeast region and beyond. Contact the College Relations Committee co-chairs below to find out how you can help make a difference in the lives of these students.

Date: Friday, February 16
Contact: Katie Patterson and Elizabeth Salter

Topic: Don't Leave Money on the Table: Money Tips from an Accountant and Contract Tips from a Lawyer - Geared for the entrepreneur, our speakers will cover a range of topics to help your business succeed, including: the top tax deductions small businesses often miss, the tax picture for self-employed, an S corp or an LLC, tips on contracts that protect both you and your client, and writing contracts that work.

Panel: Greg Erbs, CPA and Jon Andersen, Andersen Law Firm
Date: Tuesday, January 16
Time: 11:30 a.m. - 1:00 p.m.
Location: Garrison's Broiler & Tap at Perimeter Mall
Registration deadline: Friday, January 12, 5 p.m.

Registration & meeting details

JANUARY LUNCHEON

Date: Thursday, January 18
Time: Registration - 11:15 a.m., Lunch & Program - 11:45 a.m.
Topic: The Strategy Behind Sponsorships - Companies of all sizes engage in sponsorships of all types. Whether it's sports, arts, youth, health, community or a long list of other areas, there are countless opportunities for companies to partner with other organizations. Why do they do it? How do they select the right partners? How do they know if the investment is worthwhile? Join us at the January luncheon for a panel discussion on the strategy of sponsorships - both philanthropic and marketing-driven. Panelists will share lessons learned, principles to apply regardless of budgets and how to measure the value of sponsorships.

Panelists:

• Mary Ford, vice president, marketing, Cbeyond, an Atlanta-based voice over Internet provider. Mary will talk about how Cbeyond's community program has created more vibrant, balanced, and fulfilled employees, which has directly benefited their culture, customers, and shareholders.
• Eric Oberman, senior manager, Marketing/Promotions PR, The Home Depot. Eric will address Home Depot's involvement in NASCAR and the Olympics.
• Janie Maddox, senior vice president, Public Relations, Post Properties.Janie will share insights gained through its Post HOPE Foundation, including support of Ronald McDonald House, Atlanta Community Food Bank and the Susan G. Komen Foundation.
• Melinda Freeman, president, AIM Marketing Solutions. Melinda will discuss measuring the value of sponsorships.

Who Uses Public Relations Marketing?  That's the question posed by Paolo Basauri in his article "Generating Buzz: The Benefits of Public Relations Marketing."

As Paolo explains, the key to the success of any business lies in having a plan for effective public relations marketing in place. Whether a business is centered around real estate, product sales, service providing or education and training, the benefits of public relations marketing can be clearly identified by increased revenues on the bottom line. Regardless of the quality of the product or service being offered, if people don't know if exists, they won't be able to purchase it. Successful public relations marketing can generate goodwill relationships with customers, advertise sales and specials to attract new business, and put smaller companies on the map using public and media contacts. Developing good public relations is a great way to increase your business and profits.  Read the entire article here...

The aim of Public Relations is to maximize support and minimize opposition for your enterprise among the various stakeholders and general public.  A PR campaign consists of two distinct elements -- strategy and execution, i.e. what to do and how to do it.

The role of a Public Relations Counselor is to suggest strategy, i.e. advocate "what to do."  A Public Relations Counselor would typically be involved in defining the PR policy of your enterprise, analyzing problems and opportunities, identifying the stakeholders or publics you need to reach, recommending the key messages for each public, and allocating responsibilities to the team.

Given the criticality of this position, here are some qualities you need to look for in your Public Relations Counselor:

Good Judgment
Good judgment is the single most important quality of a good PR counselor.  She needs to correctly interpret the strength and longevity of public opinion, and must know what to react to, and when and how to react.  This calls for superior judgment.

Research and analytical capabilities
A responsible public relations program is based on the understanding of its publics.  This comes through patient research, quantitative and qualitative measurement and insightful analysis.  Without these qualities, a public relations counselor cannot hope to succeed.

Thinking on her feet
PR counselors are invariably called on to deal with crisis situations when hostile publics demand swift and sensitive action.  Imagination, quick reactions, and sensitivity to the public’s view will help your PR counselor deal effectively and efficiently with these adversities.

Persuasive Communicator
Communication is critical to all public relations functions. Well-planned, effectively handled communication is the key to the success of every PR program.  Your PR counselor must also be persuasive in order to gather information and opinions from people, often in times of trouble when most people don’t want to talk.

Honesty
Above all, you want a PR counselor who will always be honest with you.  Your PR counselor needs to be a mirror of the public opinion, helping you see an honest picture of what the public thinks of your enterprise.